Flyer distribution, unlike addressed deliveries, is a mass activity. As such, there is always the temptation for a distributor to cut corners.
If you are instructed to distribute 1000 leaflets in a certain area, who is going to notice if you only do 950? Or 900? Or even 850? Who is going to notice if you only walk half-way down a certain road before turning back, or if you only do one side of the street instead of both? Or if you only deliver to every second or third letter box?
The answer is: we will notice. We have built a monitoring system that removes all of these temptations from our distributors' work so that they can simply get on with their daily round and do it as thoroughly as they can.
* First, we review each distributor's daily track and waypoints (the coordinates of each letter box that they visit) to make sure that they haven't missed a road or skipped letter boxes.
* Then, still looking at a map of their GPS routes and waypoints on computer, we compare the number of deliveries that they have made in certain streets with the verified number of letter boxes in those streets that we have on our database. Each distributor gets a daily score based on how close their number of deliveries are to the actual number of letter boxes in the sample of streets. We expect a score of more than 90%.
* These audits are enhanced by daily spot-checks in the field to make sure that our distributors insert the flyers, leaflets, brochures, magazines and newspapers that they distribute properly into each letter box. When distributors rush to finish the day's work, they are tempted to stuff the item into each letter box, thereby damaging it. Another common mistake is to insert the flyer only half-way, exposing it to the wind and rain. The only way to remove these temptations from our distributors is daily spot-checks and constant feedback.
If you are instructed to distribute 1000 leaflets in a certain area, who is going to notice if you only do 950? Or 900? Or even 850? Who is going to notice if you only walk half-way down a certain road before turning back, or if you only do one side of the street instead of both? Or if you only deliver to every second or third letter box?
The answer is: we will notice. We have built a monitoring system that removes all of these temptations from our distributors' work so that they can simply get on with their daily round and do it as thoroughly as they can.
* First, we review each distributor's daily track and waypoints (the coordinates of each letter box that they visit) to make sure that they haven't missed a road or skipped letter boxes.
* Then, still looking at a map of their GPS routes and waypoints on computer, we compare the number of deliveries that they have made in certain streets with the verified number of letter boxes in those streets that we have on our database. Each distributor gets a daily score based on how close their number of deliveries are to the actual number of letter boxes in the sample of streets. We expect a score of more than 90%.
* These audits are enhanced by daily spot-checks in the field to make sure that our distributors insert the flyers, leaflets, brochures, magazines and newspapers that they distribute properly into each letter box. When distributors rush to finish the day's work, they are tempted to stuff the item into each letter box, thereby damaging it. Another common mistake is to insert the flyer only half-way, exposing it to the wind and rain. The only way to remove these temptations from our distributors is daily spot-checks and constant feedback.
